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Research @ Customer
Research , Quantitative or Qualitative is crucial to understanding the ever dynamic needs of the customer and partners (read stakeholders) . The theme or objective of research in today’s world is to know the shifts in their brand assessment or the lifecycle across its association with firm /people / brand /presence as evaluated under the […]
Communications Landscape @ Customer
Communications is becoming a vital tool to engage with the customers in our pursuit of connecting and sharing experiences in their ownership journey. The essence of touch point ,mode, media and its periodicity defines the purpose of existence and its related developments with the Brand . The measurable outcome for Goodwill or long term Value […]
CRM @ Customer
Customer relationship management (CRM) is the most sought after strategic tool which everyone is wanting to explore / put to use for either bettering customer experience or deriving best value for customer over the life cycle (Return on capital employed to each customer acquired ) or Value derived ( Goodwill + overall business / Efforts […]
