Loyalty and reward programs have become common place in today’s society and are the destination for daily insights from leading industry blogs. Loyalty Programs were started to extend our reach to a large population of customers who are the once considered as an asset for the business which is used by traditional companies to keep pace with the evolving e-commerce world, and e-commerce sites are using them to boost retention and drive down acquisition costs. Earlier, first buyers used to get credit notes/cash backs which used to be adjusted either in their outstanding or to purchase a new material but now because due to emergence of e-commerce/change in aspirations towards redemption options these points are hence given directly from the company and it is accumulated as in gifts of the participating members. Today, nobody wants to really, impose on customers whatever we want to give. Buyers according to its taste and choice can decide what he wants
Our Line of Business
Customer Relationship Management
Businesses grow when they maintain healthy relationships with their customers. Infinity’s Dynamics business solutions are designed for service industries, combining project management, communication, and business solutions tailored to your organizational needs to help reduce costs and increase customer satisfaction. For companies with more complex operations, customer relationship management (CRM) software is often essential. All serious business owners and game changing entrepreneurs see the power of building and maintaining customer relationships as their key to success. Now, the CRM scene is set to be worth above £35 billion by 2017. The sky’s the limit; the breadth and depth of a fully optimized CRM platform is vast – and companies know it. Building a solid CRM foundation is no easy task. Organizations must not only identify the best CRM technologies for their business, but must also employ effective change management strategies to align their people and processes with customer relationship goals.
Communication Landscape Outsourcing
Communication Landscape services have become one of the major revenue generators in the telecom industry. Most of the telecom subscribers have started using these communication services and it has become an important service for the customers. Communication Landscape Services are those extra services which are provided to the customers apart from the basic voice services and mostly based on data. India’s communication based companies have been forced to reinvent their business models in the smartphone age to stay relevant. “This the era of smartphones and mobile internet, consumers will any day prefer to download an app and use that service over a service traditionally offered by operators. The Internet has changed the digital economy in India. Earlier, customers used to be charged by carriers. Now, consumers are charged by the app makers. Though current communication service adoption is limited to select set of services, this combination of age, income and people’s mobility promises a great future.
To determine whether a particular product/service will satisfy the needs of your customers Business market research is done effectively by companies to gain invaluable information about your competitors, economic shifts, demographics, the current market trends and the spending traits of your customers. Conducting surveys seems simple enough: ask people questions, even Roman Emperors polled their citizens in ancient times. The modern survey depends on four scientific “leaps” made over the last 200 years. Survey research is a young field relative to many scientific domains. The new techniques are emerging in survey research. The Internet has become a powerful method of gathering information from consumers; voice recognition software allows businesses to offer rewards to consumers who call in to respond to surveys throughout the day. The applications of survey research will continue to change in step with communication networks. Researchers now sample respondents from company databases, and survey information is collected in exchange for rewards or even cash payments. Market research and opinion polling will survive as need of information and innovations will continue to modify the methods for the modern survey
Businesses have become sold on the notion that they must make use of their data to derive insight research to gain invaluable information about their competitors and the current market trends. Many organizations have jumped on the analytics bandwagon in recent years. In fact, according to a recent survey 97% of companies with revenues of more than $100 million are using some form of business analytics, up from 90% just two years ago. Business analytics is still in the “emerging stage.” Data is the number-one challenge in the adoption or use of business analytics. Companies continue to struggle with data accuracy, consistency, and even access. While business analytics have gone mainstream, most organizations still rely on traditional technology. Spreadsheets are the number-one tool used for business analytics. Companies are looking to analytics to solve big issues, with the primary focus on money: reducing costs, improving the bottom line, and managing risks. Intuition based on business experience is still the driving factor in decision-making. Analytics are used as part of the decision process at varying levels, depending on the organization.