Research White Papers

To determine whether a particular product/service will satisfy the needs of your customers Business market research is done effectively by companies to gain invaluable information about your competitors, economic shifts, demographics, the current market trends and the spending traits of your customers. Conducting surveys seems simple enough: ask people questions, even Roman Emperors polled their citizens in ancient times. The modern survey depends on four scientific “leaps” made over the last 200 years. Survey research is a young field relative to many scientific domains.


Helps in Decision Making

Consumer Behavior Study

Picking early threads

Acceptance and Adaptions

Consumer Profiling

Consumers are opening up to connect and share feedback across all mediums

Benefits to Business

  • Helps in understanding business feasibility
  • Administered across all customer’s touch points in any mode
  • Here QC is real time daily/weekly unlike pen & paper which may take weeks
  • Much easier form of data collection
  • Wider coverage in lesser time
  • Low CPI & Faster feedback
  • Unexplored territory/concept of surveying
  • Coarse correction immediate, short term to medium term are easier
  • Back checks even on PEPI service

Solutions Deployed


  • Client
  • Consumer
  • In-situ

Survey Project Management

  • Survey Methodology
  • Survey Response Management
  • Quality Control

Specific Customer Remarks

  • Analysis of Remarks
  • Hot listing of Sensitive Cases


  • Scripting
  • MIS
  • Dashboard
  • Coverage
  • Quota

Survey Administration

  • Primary Language Translation
  • Length of Interview
  • Objective Establishment

Application Development & Maintenance

  • Maintenance especially for regular survey
  • Be-spoke project-to-project
  • API for voice/non-voice
  • To connect client server/database

Transition Management

  • Load Balancing Study
  • Infrastructural Requirement
  • Web Study & Migration
  • Application Host
  • Data Cleansing

Analytics & Business Intelligence

  • Dashboard & View Creation
  • Data Mining
  • Consumer Behavior
  • Spending Patterns
Research White Paper @CRM Services
Research White Paper @IT Services