History of Loyalty started very early in 17th century with coin strategy then later on in 18th century and coins as a retention strategy was a costly way of promoting loyalty and they began to transition to less expensive options continuing “premium marketing” in late 18th Century. Then it continued being led by stamp collection programs into the early 19th century. The later part of the 19th century retailers adopted loyalty aggregators, programs that give points regardless of retailer. Card based retail loyalty programs also gained popularity in 19th century and is still popular today, but the emergence of e-commerce has started a new chapter in the history of loyalty programs.
- Loyalty and Rewards @CRM Services
- Loyalty and Rewards @IT Services