Analytics Case Studies

Strategic Planning using business analytics for a consumer facing business entity

Objective

The objective is to develop methods, tools, and best practices to bring insight and innovation to help our partners to navigate the exponential growth of digital data from social media and mobile sources, meet the demand, and comply with evolving regulations.

Concept

Client has consumer facing interface where they have installed base of over 4 Lacs and are into Water business. Idea was to engage the existing customers to generate more avenues of business pitching for either AMC or References by proper TG based segmentation and there by its positioning using digital communications in a fool proof Lead management system against Campaigns designed around those TG’s.

Program Manager

Business  Analyst

Data Manager

Channel Partner

Program Highlights

Predictive Analysis

Developing Target Groups (TGs)

TG Effectiveness

Campaign designing & Management

Linguistic & Personalized Campaigns

Insight Management System

Consumer Behavioral Study

Business insights for decision making

Program Milestones
Capture

Campaign Management

Campaigns

Development of different Target Groups (TGs)

Benefits to Business
  • Agility to respond to consumer demands
  • Harness potential to the fullest
  • Enhance brand experience
  • Improves Decision Making process
  • Responding of user needs for availability of data on timely basis
  • Helps to measure how much of your mission statement is accomplished
  • Providing clear insights through data visualization
  • Gives Business’s current position in market
  • Improves operational efficiency and gain competitive advantage
Benefits to Customers
  • Deep insights backed with proper data
  • Nimble foot to embrace changes
  • Proactive business interventions
  • Aids in decision making
  • Superior brand experience
  • Competitive advantage
Challenges
  • Organization having analytics culture
  • Data alignment & availability at that very moment
  • Database Management
  • Experienced person being knowledge experts not likely expert in statistics & analytics.
  • Real Time results expectation
  • Identification of useful & relevant data is relevant for business decisions.
  • Tool & Dashboard for appropriate results
  • Proper desired reports showing the performance in one go
  • Consumer affinity to digital campaign avenues
  • Field force orientation and their buying into concept
  • ROI
Vision Ahead

The program is at its early growth stage and needs to be positioned as one of the best sources / avenues of alternate business and then it needs to be scaled up .

If you to know more about Strategic Planning using business analytics for a consumer facing business entity please download the detailed case study from link given!

Strategic Planning for redemptions for a Loyalty Program of Retailers using business analytics for a consumer facing business entity

Objective

The objective is to develop methods, strategy, and best practices to bring process and educate the retailers to redeem their accumulated point which was getting expired in near future. As a result, it will also increase the revenue of the business and helps it to grow more. Making retailers aware of their point expiry was also an objective of this program.

Concept

Client has consumer facing interface where they have installed base of over 20 Lac farmers and are into Crop Protection business. Idea was to engage the enrolled retailers to redeem their collected point that was going to be expired soon. Proper TG based segmentation and there by its positioning based on their business pattern & contribution and also campaigns designed around those TG’s.

Program Manager

Operations Manager

Relationship Specialists

Channel Partner

Program Highlights

TG segmentation of retailers

Different plans for different TGs

Time-to-time monitoring of TG behavior

Bilingual & Personalized Communication

Campaign designing & Management

Complaint Management System

Fulfilling retailer’s wishlists with 80% desired accumulated points

Going one extra mile with gifting partner to satisfy retailers

Business insights for decision making

Program Milestones

99% retailers sustained in TG1 as repeat buyers.

24% retailer’s shifted to TG1.

93% retailer’s shifted to TG1

100% retailer’s shifted to TG1. Wish list was targeted to bring them to redemption stream

50% of the redemption order is done by TG3, 33% of the redemption order is done by TG2

59% of the redemption value is from TG3, 17% of redemption value is from TG2.

Benefits to Business
  • Business revenue got increased as 125% target got achieved
  • Successful in establishing relationship with the untouched retailers
  • Gain retailer satisfaction
  • Improves operational efficiency and gain competitive advantage
Benefits to Customer

Customer satisfaction

  • Reducing the gap b/w customer & company

Growth of Business

  • Pushed customer for sales to avail the benefits and getting recognized

Freedom of Speech

  • Medium to express their views and Management of company also new platform for retailers which enhanced their experience

Ease of understanding

  • Now, they can understand the linguistic promo & offers
Challenges
  • Targeted redeemable universe in 2015 was 56%.
  • Retailer Universe Base was 15000 + retailers.
  • Targeted retailer coverage to achieve the target was 88%.
  • To get 7000 + order delivered at the door steps
  • Only 25 relationship Specialists for 30,000 + retailer base
  • Desired products by retailers not in the product catalogue
  • Frauds and fake orders
  • Coordination between the stakeholders
  • Complaints and Order reconciliation
  • Campaign Effectiveness
  • Automobile Redemption Cases
Vision Ahead
  • Bringing more retailers in redemption stream.
  • Create aspiration and inquisitiveness
  • Making retailer’s redeem for gifts who did not redeemed till now.
  • Focus on retailer engagement and making redemption experience better.
  • Help retailers get the gifts as per their wish

If you wish to know more about Strategic Planning for Redemption for a Loyalty Program of Retailers using business analytics for a consumer facing business entity, please down the detailed case study from the link given!